Jan 12, 2005

Summary

A proposal for an additional way for residents to obtain Beach Tags and Tennis Tags by ordering using a credit card at the Mountain Lakes Web Site.  Would be more convenient for residents who could order from the comfort of their home or office any time of the day or night.  A reasonable postage/handling fee would be added to defray the extra credit card and mailing costs.  Residents could still purchase tags at Borough Hall during business hours if they wish and save the additional cost.  This would be an extra Borough service for residents only -- non-residents would have to go to Borough Hall as usual.

Ordering

• Ordering screen on web site
• Explanation of how it works
• Enter name/address/e-mail
• Enter number/type of passes
• Press Submit
• Transfer to E-Commerce site
• Information sent to Borohall by E-mail

Credit Card Processing

• E-Commerce company
• Process credit card
• Full Internet security
• Accept all cards
• EFT funds to Borough bank
• Send acknowledgement to user’s e-mail
• Low or zero set-up fee
• Little or no volume requirements
• Transaction fee approx 10%
• Some willing to take telephone orders

Fullfillment

• Borough Hall notified by e-commerce company via e-mail
• They drop tags in envelop, address and mail it
• Send e-mail acknowledgement to user

Advantages

• More convenient for citizens: Don’t have to physically come to Borough Hall during business hours.
• May sell more tags because it’s more convenient.
• A reasonable postage/handling fee could be charged, say $5 on top of cost of tags, would make it a money making proposition.  Residents concerned about the cost, could still come to Borough Hall.
• Removes effort and risk of Borough Hall handling cash/checks.
• Reduce the disruption of customers coming to Borough Hall at any time – fulfillment could be done daily at a convenient time all-at-once.